About Social Media Strategist Role

 Job Brief: 

We are seeking a Social Media Strategist to lead strategic planning and execution of social communications at Castr. This requires experience and excellence in Social Listening and Analytics, Community Engagement, Content Marketing, and Influencer Outreach.. You’ll be working alongside writers and designers to create compelling content for the Castr brand. You’ll report to the Director of Marketing and regularly present ideas, trends, and strategies for Castr’s social media. You should feel equally at home crafting a witty Instagram caption about ‘80s slang as you are writing a sincere tweet about how Castr can help with everyday streaming. And when you’re not flexing those writing chops, you’ll be interacting with companies, followers, partners, and other organizations on social media — creating relationships and delivering helpful Castr-branded content where it’s needed. You’ll also have the chance to pinch-hit on email blasts, web copy, and anything else that pops up in a fast-moving startup culture. 

Duties:

• Assist the Marketing team in planning, developing, and implementing a social media content calendar
• Interact with followers on all Castr social media channels
• Build brand awareness and nurture relationships through proactive engagement with publications and organizations
• Identify social trends and use social listening tools to engage with our community
• Leverage social data analytics to optimize engagement efforts and make meaningful connections with our community
• Follow processes for requesting, creating, editing, publishing, and repurposing content on social channels
• Outreach to influencers and media partners
• Monitor and moderate brand communities on social media 

Requirements:

• Thorough understanding of modern social media — Facebook, Instagram, Instagram Stories, Twitter, LinkedIn, Quora and Reddit — as well as the ways in which people interact with them and why
• Professional writing skills and impeccable grammar
• Ability to learn and write with empathy and compassion about tech topics
• A positive, can-do attitude paired with an understanding of startup culture and social media management
• Incredible organizational skills and a passion for analytics
• Excitement about the constantly evolving nature of social media, and a passion for regularly researching emerging technology trends
• The capability to switch from B2C to B2B messaging as necessary
• Strong social skills with community engagement