About the Growth Marketer Role
We are looking for a French-speaking digital/growth marketing professional in Nairobi, Kigali or remote.
Design Driven Ventures is a business design firm based in Kenya and Germany. We help local and international organization design digital products and growth strategies for African markets. Our clients include the German development cooperation GIZ, as well as local businesses.
- Develop target-group-specific value propositions, digital content and ads
- Develop unconventional user growth hacking strategies in African markets
- Engage and manage stakeholders and partners such as Micro-influencers and country representatives
- Measure and report performance and user insights of all marketing activities
- Conduct basic marketing and product-related user research and interviews with target group
- Develop content marketing and utility marketing strategies for our SME-focused services
- BS/MS degree in marketing or a related field
- Working experience in digital marketing
- Experience in optimizing landing pages and user engagement channels
- Experience with A/B and multivariate experiments
- Experience with web analytics and conversation measurement
- Design skills or understanding of design processes
- Data-driven mindset and evidence-based decision making
- Excellent writing skills in English and French
The applicant should be based in Kenya, Rwanda, Benin or Togo.