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Digital Marketing and Growth Lead

@ upkey


Remote?

fulltime

Contract Typepermanent
Experience Level3Year (s)

More Info:

About Digital Marketing and Growth Lead Role



As the Growth Marketing Lead joining a small but growing company, you’ll enjoy a great deal of autonomy, creativity, and opportunity to lead and make meaningful contributions. 


We are looking for Marketing 2.0. Someone who gets excited about creating, managing and experimenting with new user acquisition campaigns. A/B testing, agile testing of new ideas, putting together growth hacks, data-driven email marketing campaigns, SEO optimization, creative ad copy, and data analysis of every aspect of a user’s experience are all things you have a great experience with and are very passionate about. The ideal candidate is extremely analytical and data-driven and has mastered the ability to use SQL to query data and drive insight from that data to inform action.


Areas you will focus on


  • Social media paid ads. Tik Tok, IG, Facebook, etc.
  • A/B testing different campaigns 
  • Using trends and hashtags to promote services on social media (Twitter, etc)
  • Aggressive and creative email campaigns 
  • Collaborate with management and product team to set and hit aggressive targets for new user acquisition
  • Ensure all campaigns are accurately tracked across systems to enable measurement of campaign ROI
  • Analyze campaign data and identify key opportunities for new growth loops and areas for optimizations
  • Monitor and report on campaign progress weekly/monthly/quarterly
  • Develop nurturing campaigns, retargeting campaigns and similar growth experiments to convert the existing user base into active users
  • Fail quickly, and be willing to take a data-driven perspective on which campaigns, creatives and channels should be prioritized


Benefits

  • Become a key leader in a fast-growing startup (#23 on LinkedIn’s Top 50 Companies)
  • Hybrid / remote work environment with a agile, fun and respectful culture 
  • $3500-$4000 USD per month + benefits and potential future equity 
  • Prefer European and Canadian timezones 


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