ABOUT THE ROLE

This is a role for a creative data-driven individual with excellent aesthetic judgment and willingness to collaborate within a team environment. You will be an integral part of every stage in the creative process, from conceptualization to execution.

As a Digital Designer at Paga, your responsibilities will include designing digital graphic assets, bringing them to life and delivering high quality and innovative motion graphic content that seamlessly integrates with multi-channel marketing, including social media advertising, email marketing, mobile in-app banners, and web banners. Responsibilities also include staying up to date on social and digital content trends and the latest digital design software. You will be a designer passionate about continuously iterating and improving on the effectiveness and efficiency of your output based on data and feedback.

PRIMARY RESPONSIBILITIES

• Work from brief to optimise and adapt campaign material and asset production for multi-channel marketing, including social advertising, email, editorial articles, mobile app placements, and display banners.

• Create highly engaging data-driven animation, interactive online content for social media, email marketing, mobile in-app banners, and web banners.

• Work closely with designers, copywriters, content creators, and teams to understand the project scope, objectives and be a stakeholder for performance in overall campaign development.

• Create and execute concepts for digital advertising.

• Assist in the creation of animation storyboards.

• Prepare conceptual layouts for the motion graphic project.

• Participate in brainstorming sessions to share new design perspectives and ideas.

• Ability to manage defined and agreed timelines to ensure complete project planning and execution tasks on time.

• Assist in selecting appropriate audio, graphic and animation styles for the project.

• Encode, convert, edit videos, and add effects/elements to enhance motion graphics.

• Support the design team with photo editing, bespoke illustration, and icon design.

• Train and develop others in the use of animation software.

• Keep abreast of advancements in animation as well as new technologies and techniques, contemporary trends in production design and popular music to deliver cutting edge work.

• Track and report conversion rate optimisation on every digital campaign.

KEY COMPETENCIES

• Strong interpersonal and communication skills

• Ability to comprehend and uphold brand style guidelines, producing work of a suitable style.

• Ability to solve an array of challenges through visual design.

• Must be able to mediate creative problems to arrive at the best solution.

• Manage time effectively, ability to multi-task, manage competing priorities and meet deadlines!

• Detail-oriented individual who reviews his/her work carefully - quality control is key.

• A self-starter with the ability to work independently and collaborate with teams.

• A strong interest in how design affects user experience.

• A can-do attitude. Self-motivated problem solver, detail-oriented, dedication, positive attitude, and flexibility - You get things done.

• Exceptional English skills in written and oral communication.

• Ability to work quickly without compromising quality or organisation.

• Familiar with Sketch & The Adobe Creative Suite to build out creative assets.

• Strong knowledge of current digital design best practices and techniques.

KNOWLEDGE AND SKILL REQUIREMENTS

• Bachelor’s degree in Mass Communication/Journalism/English or related field

• At least 3 years’ experience digital/motion design experience including digital campaigns, video production, design and animation or related field.

• Excellent use of tools - Adobe After Effects, Illustrator, Photoshop, Sketch, Cinema 4D, Premiere and Final Cut Pro.

• Ability to work well in a team environment and independently when necessary.

• Strong portfolio showcasing high-end digital design skills.

• Must have completed the mandatory NYSC.